Om Shanti Om 2007

This was the officail website to promote the 2007 Indian film, Om Shanti Om, a retro kind of take on the world of Bollywood itself.
Content is from the site's archived pages as well as from other outside sources.

For Bollywood fans, Om Shanti Om, is available on Netflix and on Youtube.

Aankhon Mein Teri - Om Shanti Om (2007)
In the 1970s, Om, an aspiring actor, is murdered, but is immediately reincarnated into the present day. He attempts to discover the mystery of his demise and find Shanti, the love of his previous life.

Storyline

Om Prakash Makhija is a Junior Artist in the 1970's hindi film industry, who is in love with actress Shantipriya. Om rescues Shanti from a fire scene where the fire has escaped control, and they become friends. His hopes seems to be coming true, but shortly thereafter he finds out that she is married to a film producer, Mukesh Mehra, and is expecting his child. He then watches in horror as Mukesh, after luring her in an abandoned studio, sets it on fire to prevent a financial loss and protect his career. Om attempts to rescue her in vain, and he eventually is killed. 30 years later, Om has reincarnated as the only son of a Bollywood actor, Rajesh Kapoor, and is himself an actor. His memories start to return when he meets with his widowed mother, Bela, from his previous birth. He also meets with Mukesh and together they decide to make a movie 'Om Shanti Om'. Om then hires a look-alike of Shantipriya, and hopes to force a confession out of Mukesh - but things go awry and Om finds his ...

TomatoMeter CRITICS 75% | AUDIENCE 77%

Love and dreams follow two starry-eyed actors across three decades and two incarnations in this splashy Hindi musical. It's the early '70s, and Om Prakash Makhija (Shah Rukh Khan) is a young would-be actor who has been playing bit parts in Bollywood musicals while looking for his big break. Om's ambition is to become a film star and win the heart of beautiful screen siren Shantipriya (Deepika Padukone), and his pal Pappu (Shreyas Talpade) and his mother, Bela (Kirron Kher), both encourage him not to give up on his dreams. One day, Om meets Shantipriya on a movie set, and he feels as if destiny is finally smiling on him, but when he overhears her having an argument with studio chief Mukesh Mehra (Arjun Rampal), Om senses things are not as they should be. Before Om can decide what to make of his misgivings, the studio burns to the ground, claiming the lives of Om and Shantipriya. Thirty years later, a bit of Om's spirit seems to live on in Om Kapoor (also played by Shah Rukh Khan), a popular film actor with a large ego and a fear of flame who was born the day the old studio burned down. Despite his fame, Om is lonely, at least until he meets Sandhya (also played by Deepika Padukone), a shy but eager would-be actress looking for her chance to become a star. Om Shanti Om was directed and co-written by Farah Khan, who was a top choreographer in the Indian film industry before moving up to the director's chair, and features guest spots from a number of Bollywood's greatest stars, a few appearing in the form of digital recreations taken from films of the '70s.
Rating: PG-13
Genre: Action & Adventure, Comedy, Drama
Directed By: Farah Khan
Written By: Farah Khan, Mushtaq Sheikh, Mayur Puri, Mustaq Sheikh, Mushtaq Shiekh
In Theaters: Nov 9, 2007 Wide
On Disc/Streaming: May 6, 2008

Deewangi Deewangi Om Shanti Om 2007

CRITICS REVIEWS

Nov 9, 2007
Derek Elley Variety Top Critic
Has a wow factor unequalled by any Hindi film in memory.

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Sept 14, 2012
Pic Watch Critic
I totally enjoyed this flick and was stunned by the quality of the acting, script. and the photography. Not a dull moment. I totally loved this film the actors and the music!

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May 1, 2015 | Rating: 4/5
Khalid Mohamed Hindustan Times
Of the cast, Arjun Rampal is consistently first-rate as the suave villain. And Deepika Padukone is fantastic, so surprisingly assured that you marvel at her poised debut.

Review: Om Shanti Om

Want to celebrate the crunch-popcorn-Manmohan Desai movies of yore? Then you’ve come to the right place. Farah Khan’s Om Shanti Om is dedicated to the imperishable magic of the movies, avers Khalid Mohamed. What our surfers say...
Om Shanti Om
Cast: Shah Rukh Khan, Deepika Padukone, Arjun Rampal
Direction: Farah Khan
Rating: ****

Yesterday’s gangsta moll, Bindu, is now bigger than a shopping mall. No one can carry off a suit as sharply as Dharmendra, jackflash like Jeetendra, and hey dude, Mithun Chakraborty is still the disco champ. As for Rekha, guys, ma’am can blow the stockings off any fashion ramp. Drool.

Want to celebrate the crunch-popcorn-Manmohan Desai movies of yore? Then you’ve come to the right place. Farah Khan’s Om Shanti Om is dedicated to the imperishable magic of the movies. Flog them or fume over them, but nothing compares to those tickets which make fantasies real. Mmm, that’s entertainment.

Be warned though. You really have to love the matinee madness to go rah-rah at the homages to the classics (like the haystack fire from Mother India), and hello, even larkish lampoons. Govinda, Manoj Kumar, Feroz Khan, Rajnikant, the Bachchans, Yash ‘Swiss’ Chopra, Sooraj Barjatya, are all targets of affectionate humour. Chuckle.

Clearly, the choreographer-director’s zest for the movies is apparent right from the moment, she kicks off with a clip from the Omrao Jaan act performed in Karz (1980). Subhash Ghai is directing , his facial expressions are a laugh riot. Cut, cut, cut, the camera alights on a jazzy junior artiste (Shah Rukh Khan) who’d love to be Chintu baba, Rajesh Khanna, a star! Zoom over to a physically challenged Baby Naaz-type, chasing her brother a la Sacha Jhuta. Yup our wanna-Khanna is among the baraatis. Howlarious.

Of course, there’s no plot. Wanna-Khanna flips for Dreamy Girl (Deepika Padukone) with that Hema Malinesque smile. Baddy movie tycoon (Arjun Rampal) organises a studio fire. Blood, burns, deaths, the works! Oh oh.

Some 30 years later, the wannabe has become Megastar OK, gets these terrible aag-hi-ugh headaches, and vows to exterminate Baddy. In the bargain, he reunites with Lady Malini, Chum Papoo (Shreyas Talpade, nice nice) and Masala Mum (Kirron Kher, ticklishly over the top). All quite easily done. QED.

OSO, so wonderful, the ‘70s are rocking. But the latter-half is a bit of a head clanger. In fact, you want to rush the screenplay to the ICU unit. Oxygen laao! The transitions to the reincarnation stuff are sloppy, insulting to the intelligence of the viewer.

Staggeringly, Apna Om-reborn meets his mum etc as if mythological hero Mahipal had given him a road map. Dame Dreamy pops out of thin air. During the climax, a door is suddenly jammed. Now, that never happen even in the Joginder Singh jamborees.

The finale does drag. Fortuitously, the end credits are marvellous. As in Main Hoon Na, the entire cast and crew shows up for a jig. Brightly photographed, OSO returns the smiley to your face. The dialogue has wit; Vishal-Shekhar’s music is remarkable for the title track and the spoofy six-pack Dard-e-disco. The unqualified piece de resistance, though, is the Naseeb-inspired song-and-dance with the who’s-why of showbiz fetching up to shake a leg. Wah!

Of the cast, Arjun Rampal is consistently first-rate as the suave villain. And Deepika Padukone is fantastic, so surprisingly assured that you marvel at her poised debut.

Above all the enterprise belongs to Shah Rukh Khan, who tackles comedy, high drama and action with his signature style – spontaneous and intuitively intelligent. Six-pack or no-packs, he’s the entertainer of the year in this valentine to the movies - hatched and delivered by Farah Khan. A must for masala movie lovers.

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May 1, 2015 | Rating: 3/5
Mark Medley Canada.com
At almost three hours long the film drags a bit, but you'll have more fun at Om Shanti Om than most of the Hollywood movies released today. Watching it, you can't help but smile.

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Jul 6, 2008 | Rating: B-
Bryant Frazer's Deep Focus
Om Shanti Om reaches exuberant musical highs that outshine the melodrama surrounding the set pieces.

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May 1, 2015 | Rating: 3/5
Omar Ahmed Radio Times
With themes of loss and grief delicately handled, this makes for charming viewing.
Writer/director Farah Khan (Main Hoon Na) reverses the recent Bollywood trend towards action and glamour, with this romantic and colourful supernatural romp. India's leading man Shah Rukh Khan stars here alongside newcomer Deepika Padukone in a story of thwarted passion, violence and rebirth that begins in the 1970s. Khan plays Om, a young artist madly in love with superstar actress Shanti (Padukone) But before their love can flourish, Khan meets with an untimely death - only to return years later determined to expose the truth. With themes of loss and grief delicately handled, this makes for charming viewing. Khan excels as the humorous Om while newcomer Padukone proves she has the acting ability to back up her flawless looks.
SUMMARY
An actor is killed in a fire in the 1970s, but is reincarnated in the present day. As his memories start to come back, he enters into a film-making project with the man he blames for his death, hoping to force a confession, while also seeking out the love of his past life. Bollywood musical fantasy comedy, starring Shahrukh Khan and Deepika Padukone. In Hindi and Urdu.
CAST & CREW
Om Prakash Makhija / Om Kapoor Shah Rukh Khan
Shantipriya / Sandy Deepika Padukone
Mukesh Mehra Arjun Rampal
Kamini Bindu
Pappau master Shreyas Talpade
Bela Makhija Kiron Kher
Amitabh Bachchan Amitabh Bachchan
Salman Khan Salman Khan
Rani Mukherjee Rani Mukherji
Shilpa Shetty Shilpa Shetty
Director Farah Khan

AUDIENCE REVIEWS

***** Leo L Super Reviewer
Fantastic movie!! Great story plot. Shahrukh Khan gives a stellar performance in this movie about unrequited love and reincarnation. Amazing music, especially with a musical sequence that involves an array of fellow Bollywood actors and actresses! Great movie by Farah Khan. Absolutely love this movie!! Gotta see.

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*****Meena F January 25, 2008
Shahrukh was cute as ever

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*** ½ Ajay T January 25, 2008
dunno, i guess it's supposed to be a really bad movie, but i kinda liked it.. what can I say! Fun+funny undoubtedly in many parts [if you ask me! :)]

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** ½ Sami Q January 25, 2008
High entertainment value but ordinary performances. Overrated movie!

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*** ½ Private U January 25, 2008
Love Deepika Padukone's performance for her first film and of course Vishal- Sekhar's excellent musical score!

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***** Iman Z January 24, 2008
Out n Out entertainer...although the storyline ws v.common,it ws presented v.creatively.i liked it a lot....

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½* Jason S January 24, 2008
I had to go to toronto to see No Country for Old Men so my local suburban theater could show this shite. ACADEMY AWARD NOMINEE or SHITTY THIRD WORLD TRASH???!!!???

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***** Ash M January 24, 2008
Abso-fishing-lutely loved this movie!! Don't be mistaken by the glitz and the glamor, my friends. Farah Khan has given the entire gallery of bollywood traditions a nice big slap in the face, one that was well deserved. behind the dances and the cameos and shahrukh's wierdly timed english lines lies a film that makes us look properly at the entire bollywood industry that has surrounded us since forever. this is mostly thanks to its over-the-top parodies, guest-yesteryear stars, and dramatic bgm. and that's not all. Farah has, in my opinion, scored another point with the ending. I disagree with most people who think that the ending was the single unexpected thing of the entire movie. It was terribly expected. And despite that, Farah's attention to detail, Deepika's and Arjun's sudden burst of acting ability, and a SLIGHT hidden twist pulled it off so magnificently, it gave the artist in me shivers.

I'd say another round of applause to Farah, since she managed to fit every Bollywooder and their mother into the camera frame (thus paving the way for more subtly stabbing parodies). The only two actresses noticably missing were Kareena and our darling Aish. I mean, she even managed to get TABU to come out of her hidey-hole, and let's face it, how often does THAT happen?

On Shahrukh: Kudos for the body. Seriously. I wanna be him when I'm old and half dead from smoking, back pain, and ignoring my doctor's advice.

On Deepika: A pretty face who, at first, posseses what must be the deadest set of eyes in Bollywood. Then a third of the way into the movie she really opens up, and is given the key to unlock the variety of emotions that is Shanti.

Shreyas: The perfect best friend. In fact, so perfect, that I barely noticed him. Good job. Moving on.

Arjun: Loved him at the end. Overall he's improving. First few scenes with him were painfully stone-faced, though.

Kiron: Good grief, this woman moves me to tears EVERY FISHING TIME. She caught me as the mother in the earlier half of the movie, and she broke my heart in the second half, where she chases after the car, and onwards. Then her character tries to act, and I fall off my chair laughing. Seriously, woman, marry me.

I don't know why people say this is only for entertainment value. Surely someone else noticed the message that Farah was sending throughout the movie?

Although I AM curious about one thing. Did Farah rope in all these people as favors? Like, "Hey, wanna have a five second cameo in one of my songs?" and they're like "Sure! No charge, it looks like fun!" ? Because it really did look like everyone must've had a blast shooting this. The only alternative I can think of is a budget the size of the entire fishing subcontinent.

P.P.S.: To Shirish Kunder. You probably will never read this, but I'm compelled to say this anyway. Get a moustache. And a testosterone jab. I know I'm the last one to ciriticize femininity, and really, looks shouldn't matter, but with Farah flaunting the natural look, this is becoming a horribly wrong case of "famous celebrity and trophy wife".

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½ * Siddharth G January 24, 2008
pathetic movie.. thats all i can say

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*** ½ Nishant B January 24, 2008
SEEN 4 TIMES .... WAS NOT SO GREAT BUT WAS FUNNY AND INTERESTING

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*½ Sanchit B January 24, 2008
The movie starts with Karz's song and it gives you an impression that this movie is all about films, but as the film progresses it seems like a spoof and SRK's overacting in the first half is entertainig but his potrayal as a 24 year old star is a dismal. hats off to his marketing skiils that even an average movie has become an all time blockbuster. his six pack abs are too over done and are a mere marketing gimic so no need to get excited. Arjun, Shreyas and Deepika are good and it seemed like Kirron Kher is the only one who knows how to act. Akshay Kumar is brilliant and the music is good. All in all a one time watch

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***** Ashvin D January 24, 2008
Original and entertaining - Farah Khan keeps getting better! With very good representation the 1970's, with details being cared of. Add spices of humour, love, faith, star-power and of course good music... and you get the biggest blockbuster of 2007!

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*****Varuni W January 23, 2008
Excellent movie.........

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***** Tasha P January 23, 2008
the movie was great,an the music was beautiful.

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* Hajer A January 23, 2008

this movie was bad even for bollywood! very dissapointed in sharukhan i must say for this one! there's cheezy and then there's this movie! didnt like the music, the dancing, the acting, the story. nothing!

IMBd User Review

Just Fantastic!!!

25 December 2007 | by The_Jihadi

If you sit to watch a typical Bollywood Commercial masala movie, Leave your brains behind. Om Shanti Om is one such film that entertains you in every aspect.

Om Shanti Om is the story of the Indian Film World. It is the story of a Junior Artist (Extra) Om Prakash Makhija (Shah Rukh Khan) who dreams to become a superstar one day. He is madly in love with Shanti Priya (Deepika Podukone) who is a super star and she is in love with a film producer Mukesh Ahuja (Arjun Rampal). Mukesh after learning this fact that Shanti is pregnant with his child and his most ambitious project will come to hold if he marries her, He kills her. This whole event is witnessed by Shanti's good friend and her secret lover Om. Even Om dies in that tragic accident while trying to save Shanti. Mukesh runs to Hollywood and get's married there a multi-millionaire's daughter.

But destiny has a total different story to tell Om is reborn again after 30 years as a Super Star Om Kapoor (Shah Rukh Khan) and the destiny makes om meets Sandy (Deepika Podukone) who is a look alike of Shanti Priya. Om and Sandy make a plan to trap Mukesh who comes back to India after 30 years to make a film with Om. The evil get's punished and the truth wins forms the rest of the film.

Technically the film is just brilliant. It shows on the screen the amount of money that has been spent into the making. The sets are glossy and breath taking. The camera work is just superb. The editing is fantastic and crispy. Musically a very decent and a good effort. Especially the song where all the 31 stars perform is a treat to watch for. The story and direction by Farah Khan is very good.

Performance wise the film belongs to King Khan Shah Rukh Khan all the way. New girl Deepika Podukone is the next superstar. It did not seem at all that she is a new actress and this is her First Film. Arjun Rampal was awesome in the negative role. Kirron Kher was really good once again. Shreyas Talpade was again very good. He gets an equal footage with Shah Rukh to perform.

For those who go for Artistic Cinema, This film is strictly not for them. But those who need Full Time Pass, Om Shanti Om is the real good choice. Here the Film Maker is trying to fool you, But in return they are offering you a Glossy Dream of 2 hours. So if you are looking for a Roller Coaster ride of Entertainment, Go for Om Shanti Om!

More Background On OmShantiOmFilm.com

OmShantiOmFilm.com served as the official promotional and archival website for Om Shanti Om (2007), one of the most culturally significant Hindi films of the modern Bollywood era. Released during a transitional period when Indian cinema was expanding its global footprint, the site functioned as both a marketing hub and a curated narrative space that mirrored the film’s nostalgic, self-referential tone.

Unlike modern studio websites driven by SEO funnels and social media integrations, OmShantiOmFilm.com reflected a more cinematic era of web design—where the website itself functioned as an extension of the film’s emotional and thematic identity. It blended glamour, mythology, nostalgia, and fan service into a digital companion for a movie that celebrated Bollywood’s past while redefining its future.

The website has since become a valuable archival artifact, preserved through services like the Internet Archive, offering insight into early-2000s Bollywood marketing, fan culture, and digital storytelling.

Ownership and Creative Origins

Production and Studio Background

Om Shanti Om was produced by Red Chillies Entertainment, the production company co-founded by Shah Rukh Khan and Gauri Khan. Directed by Farah Khan, the film marked her second major directorial venture after Main Hoon Na and firmly established her reputation as a filmmaker capable of blending spectacle, satire, and emotional storytelling.

The website OmShantiOmFilm.com was developed under the studio’s promotional umbrella, likely in collaboration with digital marketing partners specializing in film publicity at the time. While exact agency attribution is not publicly documented, its structure, visual language, and content depth reflect the era’s standard for high-profile Bollywood releases.

Purpose and Goals of OmShantiOmFilm.com

The website served multiple overlapping objectives:

1. Film Promotion

At its core, the site functioned as a marketing platform to:

Introduce the story and characters
Highlight cast and crew
Promote music, trailers, and theatrical release dates
Build anticipation prior to release

2. Narrative Expansion

Rather than merely advertising the film, the site extended its universe:

Explaining reincarnation themes
Offering background on the 1970s Bollywood setting
Highlighting homage elements to classic Hindi cinema

3. Fan Engagement

The site catered heavily to fans through:

Still images and promotional art
Song listings and musical previews
Trivia and behind-the-scenes insights
Visual callbacks to iconic Bollywood moments

4. Cultural Preservation

In retrospect, the site serves as a digital archive of:

Bollywood aesthetics in the 2000s
The rise of online film fandom
Marketing styles before social media dominance

Website Structure and Content Design

Visual Style and Layout

OmShantiOmFilm.com reflected the film’s visual duality—split between:

The golden, romanticized Bollywood of the 1970s
The slick, modern aesthetic of 2000s cinema

The site’s color palette leaned heavily into:

Golds and reds (classic Bollywood glamour)
Deep blacks (mystery and reincarnation)
High-contrast imagery reflecting stardom and spectacle

Animated transitions, stylized typography, and embedded media were prominent, typical of Flash-based entertainment sites of the era.

Core Sections of the Website

Although exact navigation varied over time, archived versions show recurring sections such as:

Story Overview – Detailed plot summaries without spoilers
Cast & Characters – Profiles of major roles
Music & Songs – A major draw, given the soundtrack’s popularity
Gallery – Stills, posters, behind-the-scenes images
Trailers & Clips – Promotional videos and teasers
Downloads – Wallpapers, screen savers, and promotional graphics
About the Film – Director’s vision and thematic notes

The Film’s Cultural and Narrative Importance

A Love Letter to Bollywood

Om Shanti Om is fundamentally a meta-film—a story about filmmaking, fame, and fantasy. It draws inspiration from:

1970s Hindi cinema melodrama
Reincarnation narratives
Studio-era star mythology
The glamour and darkness of celebrity culture

The website echoed this tone, presenting the film not merely as entertainment but as commentary on Bollywood itself.

Themes Reflected on the Website

The site consistently emphasized:

Destiny and reincarnation
The illusion of stardom
Nostalgia for cinema’s golden age
Justice and moral reckoning
The endurance of love beyond time

This thematic cohesion made the website feel like an extension of the film rather than a detached marketing asset.

Popularity and Reception

Film Success

Upon release in November 2007:

Om Shanti Om became one of the highest-grossing Hindi films of all time
It broke box office records domestically and internationally
It played a significant role in launching Deepika Padukone’s career
It reinforced Shah Rukh Khan’s global stardom

Website Traffic and Fan Engagement

Although analytics from the time are not publicly available, archived snapshots and online discussion forums indicate:

Heavy traffic around release dates
Frequent sharing of visuals and music clips
Widespread international access, especially among the Indian diaspora

The site was often referenced in fan blogs, forums, and early social media discussions as a primary source of official content.

Music, Media, and Interactive Appeal

Soundtrack Integration

Music played a central role both in the film and on the website. Songs such as:

Dard-E-Disco
Ajab Si
Deewangi Deewangi
Main Agar Kahoon

were prominently featured and often accompanied by:

Visual previews
Lyrics
Behind-the-scenes commentary

The website capitalized on Bollywood’s tradition of music-driven marketing long before streaming platforms became dominant.

Audience and Demographics

The website appealed to several overlapping audiences:

1. Bollywood Enthusiasts

Fans of classic Hindi cinema drawn to:

Nostalgia
Cameos by legendary actors
Homages to iconic films

2. Younger Viewers

Attracted by:

Shah Rukh Khan’s modern persona
High-energy musical sequences
Stylized visuals

3. International Viewers

Especially:

Indian diaspora in the U.S., UK, and Middle East
Western audiences newly discovering Bollywood

4. Film Students and Critics

Interested in:

Meta-narratives
Bollywood self-reflection
Genre-blending techniques

Critical and Media Reception

The film received a wide range of reviews, many of which were echoed or referenced indirectly through the website’s promotional materials.

Critics highlighted:

Its ambitious scale
The playful deconstruction of Bollywood tropes
Strong performances, especially by Shah Rukh Khan and Deepika Padukone
Music and choreography as standout elements

While some critics felt the film was overly indulgent or long, most agreed it was a landmark in mainstream Hindi cinema.

The website itself was praised for:

Visual richness
Ease of navigation (for its era)
Effective storytelling
Fan-centric design

Cultural and Social Significance

A Snapshot of Pre-Social Media Film Promotion

OmShantiOmFilm.com represents a transitional moment in digital culture:

Before Instagram and YouTube dominated marketing
When official film websites served as central fan hubs
When promotional content was curated rather than algorithm-driven

Representation of Bollywood’s Evolution

The film—and by extension the website—symbolized:

Bollywood embracing self-awareness
The blending of nostalgia with modern storytelling
A growing international sensibility

Enduring Legacy

Even years after its release:

The film remains widely streamed
Songs continue to trend during anniversaries
The website remains referenced in film history discussions

Archival Value Today

Today, OmShantiOmFilm.com functions less as an active promotional platform and more as:

A historical artifact
A case study in early film marketing
A nostalgic portal for fans
A reference point for digital cinema historians

Its preservation via archive services ensures that future researchers can examine:

Early multimedia web design
Bollywood branding strategies
Audience engagement before social media dominance

OmShantiOmFilm.com stands as a remarkable example of how cinema, culture, and the early internet intersected during a pivotal moment in Bollywood history. More than a promotional site, it was a digital extension of a film that celebrated cinema itself—its dreams, illusions, excesses, and emotional power.

Through its design, content, and tone, the website captured the essence of Om Shanti Om: a grand, self-aware spectacle that honored the past while embracing the future. Today, it remains a valuable digital relic—one that reflects both the evolution of Indian cinema and the internet’s role in shaping modern film culture.

OmShantiOmFilm.com